Selected News

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Fifteen Professors of the Year, Harvard Crimson, 2016

Sample Media Coverage
Designing digital workspaces for creativity and collaboration in online project-based courses, MIT Media Lab, 2020

A living (room) lab: With students off campus, faculty and staff innovated to redesign hands-on courses, Harvard SEAS, 2020

Chef League (mobile game) challenges you to improvise recipes like the prosVentureBeat, 2019.

Smart kitchens need smarter ideas to solve real problems. Fortune, 2019

Loneliness, the fear of digital nomads, Le Temps. (in French), 2019

When it comes to innovation, it's personal: The secret to successful innovation isn't a great idea; it's great people. The Business Post, 2019

Design for Desirability: Game design challenge requires students to think outside the box, Harvard SEAS, 2019

Mapping the Flavor Genome Project. The Spoon (podcast), 2019

Tech that helps us understand ourselves, Future Assembly, 2019

Apply the science of desirability to game design at GDC, Gamasutra: The art and business of making games, 2019

Applying human-centered design processes to build successful teams. Into Practice, Harvard Vice Provost Office for Advances in Learning, 2019

Women changing the way we think about innovation. Stern Speakers, 2019

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Local Design for Global Life, Dezeen, 2018

Rolling toward a user-friendly commute: Harvard faculty-led startup pioneers human-centric urban travel, 2017 (also in Tech Xplore here); Vespa's New Robot Will Carry Your Groceries, CNN Money, 2017

What does an aspiring founder need to know? Harvard Business Review, 2017.

Five Cutting Edge Ideas and Attractions,, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

The flavor of feelings: wine, emotion, and context. Boston Chefs, 2015

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

How big money can encourage calculated risks in the classroom, Chronicle of Higher Education, 2014

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013


Past talks & Workshops

“Whatever you can do or dream you can, begin it; boldness has genius, power and magic in it.

Only engage, and then the mind grows heated. Begin it, and the work will be completed.”

- Goethe (in German)
as translated by John Anster

Design Practice Roles

Founder, Desirability LabAmes Studio
Contact: ba[at]

Artist Portfolio: (physical, digital)