How chefs invent by free associating flavor layers

Flavor Fluency: Original Film Series

Project focus:
Flavor Chains: How chefs invent recipes by layering free associations
Why it is interesting: The Flavor Chain is one approach to inventing with flavors
Project it is part of: Most people only ever learn to copy a recipe, if they learn to cook at all. But chefs somehow teach themselves to understand flavor, to prototype flavor combinations, and to invent recipes with it. It is not well-known how they learn to do this, as there is no standard way to learn flavor fluency. This is part of a larger inititaive to understand our felt sense of taste and how to design for it.
Role: Concept, Art Director, Producer
Funding: Harvard University Office of the Provost
Recognition: Premiered at the Cambridge Science Festival

Project Website


Past talks & Workshops

“Whatever you can do or dream you can, begin it; boldness has genius, power and magic in it.

Only engage, and then the mind grows heated. Begin it, and the work will be completed.”

- Goethe (in German)
as translated by John Anster

Design Practice Roles

Founder, Desirability LabAmes Studio
Contact: ba[at]

Artist Portfolio: (physical, digital)