I build noticing tools.
Noticing is the start of perception, and perception is a sensory logic puzzle that leads to taste. Taste is both sensation and point of view — the first unconscious, the second trainable through structured observation, vocabulary, and frameworks. It’s what lets one chef, designer, or scientist notice what others miss. I study how experts build it across fields and design systems that make it teachable to anyone: sensory art that reveals invisible patterns, research on perception and creative judgment, programs that train future creators, and design work in the world.
Current projects: finishing Flavor Fluency (Penguin, 2027–2028) · growing work from NCEAS residency · teaching at Dartmouth · establishing a new lab and program
Forthcoming
Flavor Fluency
Penguin Random House / Dutton · 2027–2028
My forthcoming book introduces the first notation system for flavor perception. More →
Design at Dartmouth
Design at Dartmouth is expanding
Director, Design Initiative at Dartmouth · 2025–present
Dartmouth’s home for design as a liberal art is growing: a new website, new courses, a research program, labs, a making studio, a student fellowship, a gallery of student work, and a remote designer residency program. design.dartmouth.edu →
Sensory Design Studio
Sensory art as a form of science communication — exhibitions and installations that reveal invisible patterns in ecology, chemistry, and emotion through forests you can taste, ecologies you can smell, notation systems you can combine, and feelings you can eat.
Taste the Changing Forest
ICA Boston · November 2025
Smell the Changing Forest
ICA Boston · November 2025
Taste the Changing Safety
Edible data story · Curio Spice × Women for Afghan Women · 2026
Chef League
iOS App · 2019–present
Taste Cartographies
NCEAS, UC Santa Barbara · 2025
Beneath the Surface
In development
Sensory Composition Project
Umbria Art Residency, Italy · 2014–2015
Feelings for Dinner
MIT + Study Restaurant · 2015
Expert Creative Process Research
Studies of how people frame problems, make creative decisions, and become fluent — research that turns creativity, judgment, and learning into something you can measure and design with.
The Problem Genome
problemgenome.com · Harvard 2013 · Dartmouth 2025–present
Designer Decisions
IDEO & JWT · 11 offices · 6 continents
Towards Evidence-Based Design and Innovation Education
Harvard · MIT · Cambridge · 2011–present
Flavor Genome Project
2015–present
Flavor Fluency Film Series
How Chefs Become Fluent in Flavor · 2017
500 Problems
Problem Genome Project · 2026
AI-Kitchen Series
Algorithms of Popularity · 2016–2017
Digital Nomads and the Future of Work
Harvard · 2015–2018
Sport Better Cities
Independent research · 2014–2019
Education Design Studio
Degree programs, courses, and public workshops that teach designers and engineers to notice, build iteratively, and collaborate across disciplines.
Design Initiative at Dartmouth
Dartmouth · 2025–present
Rhode Island School of Design + Brown University Joint MA Program
RISD + Brown · 2021–2025
Harvard Design + Engineering Programs
Harvard SEAS · 2011–2021
Design Survivor
Harvard · 2013–2021 · Dartmouth · 2026+
Innovators’ Practice
ES21 · Harvard · 2012–2021
Cultural Entrepreneurship in NYC
Harvard SEAS + HBS · 2013–2014
Integrated Design
ES 285 · Harvard SEAS + HBS · 2018–2021
Human-Centered Algorithm Design
ES91R · Harvard SEAS · Fall 2017
Interactive Visualizations of Our City
Museum of Science / IEEE / NASA · 2024
Designing Innovation
Speaking & Workshops
Product Design Studio
Products, strategies, and the research behind them — a sidewalk robot, a luxury group’s sustainability strategy, a pandemic relief platform, and the Desirability Lab’s studies of what makes design desirable.
Gita Robot
Piaggio Fast Forward · 2015–2018
Kering / Gucci Sustainability
Kering · 2010–2011 (plan to last to 2025)
Product & Experience Design Research
Desirability Lab · 2013+
Visualizing Design Taste
Data Visualization · 2013–present
100 Ways of Seeing
Harvard SEAS · 2015–2021
Off Their Plate
Pandemic Relief · 2020
Get notified when new projects, publications, or calls become available.
Education
Postdoc MIT · Visiting Scholar Stanford · PhD Univ of Cambridge · MPhil Univ of Cape Town · Diplomado PUC Chile · BS & BA ASU Barrett Honors College
Recognition
Thinkers50 Emerging Thinker · Harvard Crimson Top 15 Professor · Artist in Residence, National Center for Ecological Analysis & Synthesis · Vermont Studio Center Residency · Fulbright Scholar (Spain)
Clients
Gucci · Kering · Uber · IKEA · Disney · Microsoft · Google · Intel · IDEO · General Mills · Bosch · PWC · Swarovski · Tesco · SAB Miller · Dandelion · Expedia
Press
CNN · Wall Street Journal · Boston Magazine · Forbes · Kinfolk Magazine · VentureBeat · Independent · Outside · Adweek · Fortune · HBR